About Us

Principle Compliance - Compliance ProgramPrinciple Compliance is now a blog that shares tips, observations, and lessons learned for professionals working to advance corporate ethics. We also aim to present the topic in an interesting, accessible and relevant way to the general public in order to inspire ethical corporate behavior.

The site is maintained by Caveni Wong, Americas Ethics & Compliance Director at Dentsu Aegis Network and a Certified Compliance and Ethics Professional (CCEP) since 2008.

October 16, 2018
the good place season

The Good Place for Ethics and Compliance Training

If you have ever despaired over dull and tedious compliance training, #TheGoodPlace, now in its third season on NBC, should give you some hope. It proves […]
June 20, 2018
If compliance is the finish line, do you know how to get there?

Policy Does Not Equal Compliance

Ethics and compliance professionals have long understood that a policy by itself is useless. It’s the sustained effort to implement the policy and an aligned culture […]
May 23, 2018
If compliance is the finish line, do you know how to get there?

“My Manager Made Me Do It” and Other Excuses

What does an illegal football tackle in Japan have to do with ethical decision making? More than you’d think, as it turned out. In a news […]
April 12, 2018
Principle Compliance - Standards of behavior

Even Small Companies Should Have a Code of Conduct

By Caveni Wong, Founder and Principal Yesterday morning I woke up to a cryptic email from the owner of a local business which said: “As you may […]
March 15, 2018
Principle Compliance - Wikipedia thor ragnarok

Gender Equality and Diversity: Thor and Black Panther Got It Right but Real Life Did Not

By Caveni Wong, Founder and Principal On the evening of International Women’s Day, my husband and I watched Thor: Ragnarok. I was quickly dismayed when an […]
February 22, 2018
Principle Compliance

Want a Good Code of Conduct? It’s Not About How Pretty It Looks.

Over the past 15 years, corporate Codes of Conduct have gone from dense single-spaced text to colorful brochures of stock photos and snazzy graphic designs that […]
November 7, 2017
Principle Compliance

What’s the ROI of an Ethical Culture?

By Caveni Wong, Founder and Principal (First published on LinkedIn) At a recent dinner with fellow Duke MBA alumni, after explaining what I did for work […]
June 14, 2017
Principle Compliance - To Change Uber, Use Sociology

To Change Uber, Use Sociology

(First published on LinkedIn) Amid the über (pardon the pun) polarized political environment today, it’s easy to vilify the perpetrator of the latest Uber scandal in which […]
April 13, 2017
Principle Compliance - A Gap Between a Company’s Values and Its Actions

A Gap Between a Company’s Values and Its Actions

(First published on LinkedIn) “We Fly Friendly. Warm and welcoming is who we are.” That’s not a joke. It’s one of the four shared values that United […]